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Dec 10, 2025

Buyer Persona Simulation

H
Hyperfold Team
TestingAgents

Persona Types

Buyer personas simulate different customer behaviors to test your agent's effectiveness. Common persona types include:

  • Price-Sensitive: Aggressively negotiates, multiple rounds
  • Premium Buyer: Values quality, quick decisions
  • Research-Heavy: Many questions, compares options
  • Impulse Buyer: Quick purchase, susceptible to bundles
  • Loyal Customer: Returning customer, expects recognition

Creating Personas

Define personas in your configuration:

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# persona-config.yaml
personas:
  - id: price-sensitive-bargainer
    name: Budget-Conscious Buyer
    description: Aggressively negotiates for lowest price
    behavior:
      initial_offer_percent: 0.50  # Starts at 50% of list
      negotiation_rounds: 4
      acceptance_threshold: 0.70   # Accepts at 70% of list
      patience: low
    context:
      loyalty_tier: standard
      purchase_history: 2
 
  - id: premium-quick-buyer
    name: Premium Quick Buyer
    description: Values quality, makes fast decisions
    behavior:
      initial_offer_percent: 0.95
      negotiation_rounds: 1
      acceptance_threshold: 1.00
      patience: low
    context:
      loyalty_tier: platinum
      purchase_history: 50
 
  - id: research-comparison
    name: Research-Heavy Shopper
    description: Asks many questions, compares options
    behavior:
      search_queries: 5
      questions_per_product: 3
      comparison_products: 4
      decision_time: high
    context:
      loyalty_tier: gold
      purchase_history: 15

Running Simulations

Execute simulations against your agent:

bash
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# Run simulation with personas
$ hyperfold simulation run --personas=all --sessions=100
 
SIMULATION RESULTS
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
 
PERSONA                    SESSIONS  CONVERSIONS  AVG DISCOUNT  AVG SESSION
Budget-Conscious Buyer     34        12 (35%)     18.2%         4.2 min
Premium Quick Buyer        33        28 (85%)     2.1%          0.8 min
Research-Heavy Shopper     33        19 (58%)     11.4%         6.7 min
 
OVERALL:
  Total Sessions:     100
  Total Conversions:  59 (59%)
  Average Discount:   10.6%
  Average Revenue:    $142.30
 
INSIGHTS:
  ⚠ Budget buyers receiving discounts above target (18% vs 15% max)
  ✓ Premium buyers converting at expected rate
  ✓ Research buyers engaging well with recommendations

Analyzing Results

Review detailed session logs:

bash
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# View specific session
$ hyperfold simulation session sim_abc123
 
SESSION: sim_abc123
Persona: Budget-Conscious Buyer
Duration: 4m 12s
Outcome: CONVERTED
 
CONVERSATION:
[Buyer] Search: "affordable running shoes size 10"
[Agent] Found 8 products matching your criteria...
[Buyer] Quote: AeroRun X2 @ $90 (50% of list)
[Agent] Counter: $162 (10% loyalty discount applied)
[Buyer] Counter: $110
[Agent] Counter: $145 (best I can offer)
[Buyer] Accept
[Agent] Checkout initiated...
[Buyer] Payment confirmed
 
METRICS:
  Final Price:  $145 (19.4% discount)
  Margin:       38.2%
  Rounds:       3

Iterating on Agents

Use simulation insights to improve your agent:

Run simulations after every prompt change to catch regressions. Target consistent conversion rates across all persona types.